You, as a Bestselling Author


My most closely guarded secrets that have consistently allowed my clients to write books that dominate charts and establish authority... I'm now revealing to you

I’M NOT TRYING TO SOUND DRAMATIC

But this might be the most important message you will read this entire year. It has the power to transform your business, your finances, and your life.

You see, for the past few years, I’ve had the extraordinary privilege of guiding ordinary business women and men to write books that have not only earned them the “expert” title but also landed them on bestseller lists like the Wall Street Journal.

Talent has very little to do with what it takes to write

a best selling book.

If you can put together a simple sentence, you too can write a great book...

...with the right guidance, that is.

I spent years thinking about offering an online book writing course.

 

But then knowing that the only way to make it valuable was to include everything I know about writing a book from idea to finished manuscript, I knew it would be expensive. 

 

To put things into context, my all-inclusive, 1-on-1 coaching, editing, and publishing packages are AU$19,500.

 

And my group coaching program followed by the full editing and publishing package sells at AU$15,500.

 

I'm not telling you these numbers just to impress you, but I just want you to realise that the info I’m about to share with you is pure gold, even though you will only pay a fraction for it.

 

Two of my previous business coaches strongly recommended against 'lowering my value' by offering a course at a much cheaper price. They encouraged me to stay 'high end'. But this went against my values. My higher purpose is to inspire, educate, and change the lives of readers, one beautiful book at a time.

 

So, how could I help those who have beautiful books inside them, but didn't have the budget to pay me for private coaching? 

AND THEN SOMETHING HAPPENED...

A client came to me – she had paid $4,995 for a book writing course. But even after going through the course material repeatedly, taking plenty of notes, and feeling highly motivated to get started with her book, she had nothing to show for it.


No finished manuscript.


No rough draft.


No outline.


And to top it off, the course came with no support, community, or interaction with the course creator – just the course material.


I was sorry for her and also angry at those who like to take advantage of others. $4995 is a lot of money.


But I also realised one thing  – people who really want to write their books are desperate. And they will take anything that promises them what they are after.

So this inspired me.

Knowing that most people would not afford the $15,500 or $19,500 I usually charge, and that I don’t have the time to work 1-on-1 with every client, I decided to offer a condensed version of everything I know about writing great books.

 

Nothing filtered out...

 

...all the processes, steps, tricks, and secrets I’ve learned over the years out in the open for you.

 

I asked a few entrepreneurs I know if they were interested in the idea, and the response I got was overwhelming, with many saying they have always fancied working with me, but were afraid they couldn’t afford it.

 

So here we are – with what I believe is the most comprehensive collection of every important principle about book writing I've learned packed into one powerful course.

Writer Who Spent 10 Years Wishing to

Write a Book Finally Does It


Do you know that 80% of people say they want to write a book?

Some are motivated by healing and sharing their story, and others by the enormous opportunities that becoming a published author can create for their business. 

Either way, the satisfaction and pride of finishing your book will stay with you forever. 

You can leave a legacy, and impact the lives of others.

You'll certainly make a difference in your own. 

But there is a reason so many aspiring authors don't reach the finish line. 

Investing in guidance could be the difference between proudly announcing the launch of your book, and it silently mocking you, unfinished on your computer, months or even years after you start. 

The world needs your message. 

And your book deserves to be the very best it can be. 

My other client, Deb, wrote her business book after procrastinating for many years because of her dyslexia, and went on to win multiple international business awards and is now leveraging the book to start a whole new consulting business.

 

Raul, another client, finished his book after 10 years of trying to do it on his own.

And Paul sold close to 1,000 books in the pre-launch period alone.

 

I believe for every one new author, there are 100 others still in the shadows waiting for their moment.

 

Are you sick and tired of people asking, “How is the book coming along?”


What’s getting in your way? Do you think:

  • I’m not a good writer 

    Well, as long as you know how to speak, you know your topic or industry, and you are prepared to put in the work, you can write a good book. And I will prove it to you soon.

  • I don’t have the time  

    While it’s true that writing a book requires dedicating plenty of time, it’s not as bad as it seems. All my previous clients used to think they would not finish the book. But I will share with you my secret strategies that have allowed them to go from start to finish.

  • It’s too overwhelming 

    I believe this is the #1 reason most people keep wanting to write a book but never get around it. But it's like building a skyscraper — one piece at a time. And I will show you my trusted method for simplifying the process.

  • I’m not an expert in my field 

    Exactly why you need to have a book. Because if you ask me, while there is no standard formula for defining an expert, having a book counts. And the beautiful thing is that writing a book is going to teach you how much you actually know!

Don't let your book die inside you 

It was back in 2019. Carlie Maree came to me looking for help. She wanted to write an amazing book. And she wanted to go big. 

 

You see, Carlie is a business coach and she works with women. She has this fantastic framework called Soul Modes, which she wanted to share in the book.

 

She is a great writer – but the publishing industry was mostly new to her. Carlie brought me on board and I helped her until she had her first draft written.

 

She dubbed me as her “personal trainer for writing her book.” 

 

It hit the shelves in November the same year, and immediately landed on #2 on the Wall Street Journal Best Seller List, right above Donald Trump Jr, Elton John, and James Patterson. 

 

Not only was the book such a massive success, but it also made her an instant authority, opening her up to more new clients, and opening up doors of opportunity such as podcast interviews and paid speaking engagements.

 

She was approached and offered a publishing deal by a fancy NYC publisher,  AND she's been offered representation by her dream agent.

You DON’T need talent to be a bestselling author.

And you DON’T need to hit number one on any bestseller

list to consider your book a success…

… that’s because a well-written book can do more than just get sales. It can:

  • Be leveraged to secure podcast interviews, media, and speaking gigs

  • Get you more clients

  • Change lives and help people

  • Increase your current prices for coaching/consulting

     

  • Get you a better job or easily work out a raise

Stop Wanting to Write and Start Writing


Here are some of my current students who did just that:

I am sitting here now, a bestselling author, hugely thanks to Cat. Her wisdom is endless when it comes to putting words together in a powerful way. She understands the book publishing industry and is so generous with her support. Working with Cat made my book writing process joyful, fun and certainly much quicker than it might have been. What I hadn’t expected was how much I would learn about myself, and how I would grow as a person. I recommend Cat to anyone who wants to write a really, really good book. You’re in very good hands. 

 

 

Carlie Maree

After spending a few months writing my book on my own, I knew I needed help to get it to the standard that I wanted. I shopped around for publishers and also people to help me self publish. I trusted the universe and when one of Cathryn’s emails hit a chord in me, I knew she was the right choice. She helped me more than I thought I needed. With her guidance and support I was able to turn my story into a memoir that I am so proud to send out to the world.

 

 

Mel Gorrie​

INTRODUCING

The Kickstart Author Program

Everything you need to know to plan, write, edit, design, publish and promote your non-fiction book... AND direct access to me during regular live calls.

INTRODUCING

The Kickstart Author Program

Everything you need to know to plan, write, edit, design, publish and promote your non-fiction book... AND direct access to me during regular live calls.

For so long, I’ve been sharing loads of free content. But nothing, apart from my paid coaching programs, has ever been this comprehensive. You are about to get the same content others have paid thousands to access.

 

If your business relies on your authority more than anything else, this information is priceless.

 

And if you are sharing your story to say what is in your heart and help others, then your book deserves to be the best it can be.  

 

You will learn the exact processes I’ve used to help

my clients write best selling books...

 

...books which have been described as original, full of

wisdom and authority.

Why the Kickstart Author Program

The world is no longer the same. And the old ways of doing business aren’t going to cut it anymore. 

 

With pandemics like the Coronavirus, the advancement of AI, and an ever-increasing population, competition will be fierce, with plenty of people entering your industry. 

 

If you establish yourself as an authority while you still have plenty of time, you will be able to secure your position in the industry. 

 

The Kickstart Author Program was designed with all this in mind. And it’s why I’m giving you absolutely everything you need to know – from idea generation to attracting raving readers from your ideal client pool. 

Here's what included in the Kickstart Author Course:

MODULE 1

  • The Crucial First Step Most People Miss

  • Choosing What Genre Book to Write

  • Choosing Your Topic

  • Who Will Buy Your Book and Where to Find Them

  • Marketing as you go

  • Preparing your outline

  • What software to write your book in

  • Quoting, referencing and copyright

  • Legal issues like defamation

MODULE 2

  • What should your writing schedule be?

  • Writing training – Your opening chapter

  • Writing training – What style to write in for Memoir and stories within your self-help

  • Writing training – Self-Help and Business Books

  • Writing training – Speaking to the reader in your memoir

  • Writing training – Chapter structure (Self-help and Business)

  • Writing training – Chapter structure (memoir)

  • Writing training – Keep your reader in the moment/Don’t have hindsight (Memoir)

  • Writing training – How to write dialogue

  • Writing training – Ban the boring

  • Writing training – Memoir timeline/theme

  • Writing training – Dictate or write?

  • Writing training – General tips

MODULE 3

  • Editing for Success

  • Cover Design

  • Book Size

  • Formatting Your Book

  • Where to Sell Your Book

  • ISBNs/Barcodes

  • Your Amazon listing

  • Launching Your Book

  • Marketing and Promotion

  • Getting Reviews

Each module comes with relevant videos as well as worksheets.  

 

All this means you will have everything you need to write your book from start to finish. It doesn’t matter if you don’t see yourself as a writer right now. Or if you have never written a book before. Or if someone said you couldn’t write a book.

 

And here’s more... 

Exclusive Bonuses

Writing is a lonely task – but I don’t want you to feel abandoned. And for that reason, I will give you free access to the following:

  • Facebook Group - worth $300

    Once you purchase the course, you will have 12 months' access to an exclusive Facebook group only open to other members taking part in this course. Here, you will be able to discuss anything related to book writing, get motivated, and learn from fellow entrepreneurs. You can also find accountability buddies, and join writing sprints, power sessions, and brainstorming masterminds.  

     

  • Monthly Calls - worth $2,500

    Twice a month, I will be holding live group sessions for training and Q&A. This is something I’ve only previously only offered to my coaching clients or very occasional challenges. But because I don’t want you to have any excuses and to hold you accountable, I’m giving you 12 months' access to these as well, completely free. 

You might be thinking you don’t need help.


But writing a book alone is overwhelming, and I don’t want your book to be a dusty pile of regret in a year’s time.


Investing in this program offers you a transformation and result you can’t get for free.

Now, considering that the course itself is worth at least $5,000, and that the bonuses add up to $2,800, we are talking about $7,800 worth of value right at your fingertips.

 

And remember that people happily pay me $15,500 or more for this very same information I’m about to reveal to you.

 

However, I understand this might be a difficult time. You may not have the $7,800.

 

I don’t want price to be the reason you abandon your dreams of writing an amazing book.

 

Or for failing to establish your authority and work with high-end clients.

 

For that reason, you will NOT pay the $7,800 or anything close to that. Instead, you will only pay a fraction.  

KICKSTART PAYMENT PLAN

AU$597

X 3 Payments

(approx USD 470 x 3 Payments)  

KICKSTART PAY-IN-FULL DISCOUNT

AU$1497

(approx USD 1170)  

KICKSTART VIP

AU$3497

(approx USD 2700)   

KICKSTART
PAYMENT
PLAN

KICKSTART
PAY-IN-FULL
Discount

KICKSTART
VIP

Lifetime access to online program with all recordings and worksheets

12 months' access to private student FB group

12 months' fortnightly group LIVE Training and Q&A with Cat

Exclusive 2hr Signature Speech workshop with Manny Wolfe from LA
(valued at $1500)

6 x 1hr private 1:1 Book Coaching Calls with Cat Mora*
(valued at $2664)

AU$597​

x 3 Payments

Approx

USD 470 x 3

AU$1497

Save $200

Approx
USD 1170

/month

AU$3497

/month

Approx

USD 2700

 

Click here for a payment plan

* Must be taken within 12 months

My Fair 100% Money Back Guarantee

Everything you will learn in this course is the same material and knowledge I’ve used to help my coaching clients write best selling books.

 

So I can guarantee you this – if for some reason you are not happy with your book, and you show me all the work you have done, I will give you a full refund. No questions asked.

 

I trust you are an honest person. And that you are ready to put in the work, and follow my tested strategies to the letter. So I’m making this promise knowing you will do your part. 

There is another aspiring author somewhere, and they might be getting ready to put

your idea into a book. Don’t let the fear of not being ready keep you from

becoming the authority figure you were meant to be.

Who I Am

My name is Cathryn Mora, and I’m a Book Coach and Publisher. My team at Change Empire Books helps coaches, speakers and aspiring thought leaders write and publish books to raise their profile, attract new opportunities such as speaking, media, podcasts and new clients… Ultimately adding credibility and income to their business.

We specialise in Self-Help, Business, and Memoir.

Using our BS, genuine and practical approach to book writing, we empower you to tell your truth, grow your business, and make a greater impact on your industry and the world.

When you start and finish your book, I’ll be cheering like the embarrassing parent who had one too many beers at a football game.

 

After 15 years of working in marketing and media, I finally wrote my first book.

 

It wasn't easy to get started. And it took tremendous amounts of effort to finish. It's now in bookshelves not only in Australia, but also in the UK and Europe. It has even gotten me on national TV.

 

I now help coaches, consultants, speakers and entrepreneurs write and publish non-fiction books including self-help, business books, and memoirs.

The day I came across Change Empire Book Coaching Company owned and directed by Cathryn Mora was a fantastic day. I had the wonderful opportunity to write my book under her Coaching guidance of Cathryn and happy to report that I am a highly satisfied client. She has been professional, reliable, gives timely feedback about my writing as I went through the process and truly knows her craft.
Cathryn Mora has a standard of excellence second to none, and those who are fortunate enough to write under her tutelage, can expect nothing but the highest quality.

 

 

Nelcia Roehm

“Show not tell”

Those words from my awesome book coach ring in my head every time I sit down to write. I have attempted to put my story into words for many years now and worked with others who claimed to be “experts” in helping write a book. However they were marketers and did not connect with me in the way I needed. I am not doing this for fame and I know books are not about making money. Cat understood this and has listened to me about why I am writing this. As a result this time is different - I love the process that Cat uses and our sessions are just pure joy. I am doing what I love but getting the guidance and support I need. Cats ongoing support has meant I am slowly but surely crafting a piece that has been therapeutic in many ways but opened the door to me reigniting my passion for writing. I am grateful to her and love the fun we are having along the way.

 

 

Kathy McKenzie

Ready to be an Author?​

The Kickstart Author Course is perfect for you if…

  • You want to be seen as an expert/authority in your field

  • You want to raise your prices

  • You want to create visibility to be seen by more potential clients and customers

  • You want to create extra income from sales and complimentary services

  • You have been talking about writing a book for ages but haven’t taken action yet

  • You want to help people and change their lives

  • You want to tell your story because you’ve been told it’s fascinating

  • You want to tick a book off your bucket list! 

  • You want to hold your book in your hands

  • You don’t want to wake up in a year or five, or 50 and say, “Damn, I wish I’d written that book.”

  • Your business is stuck and you want something new to talk about

  • You are overwhelmed about where to start and what to do next

  • You are overwhelmed about where to start and what to do next

The Kickstart Author Course is NOT for you if…

  • Writing a novel, poetry, or children’s book

  • Expecting 1:1 support and feedback on your work each week. This is a group program. Please upgrade to the VIP package for this level of support and I would love to assist you on a deeper level

KICKSTART PAYMENT PLAN

AU$597

X 3 Payments

(approx USD 470 x 3 Payments)  

KICKSTART PAY-IN-FULL DISCOUNT

AU$1497

(approx USD 1170)  

KICKSTART VIP

AU$3497

(approx USD 2700)   

KICKSTART
PAYMENT
PLAN

KICKSTART
PAY-IN-FULL
Discount

KICKSTART
VIP

Lifetime access to online program with all recordings and worksheets

12 months' access to private student FB group

12 months' fortnightly group LIVE Training and Q&A with Cat

Exclusive 2hr Signature Speech workshop with Manny Wolfe from LA
(valued at $1500)

6 x 1hr private 1:1 Book Coaching Calls with Cat Mora*
(valued at $2664)

AU$597​

x 3 Payments

Approx

USD 470 x 3

AU$1497

Save $200

Approx
USD 1170

/month

AU$3497

/month

Approx

USD 2700

 

Click here for a payment plan

* Must be taken within 12 months

© 2021 Change Empire Books by Cathryn Mora, ABN 97722882034